We need to raise $10,000 to cover production costs for a Bike-In Movie Theater Series along the L.A. River that’s free to the general public. The LA River is the city’s most underutilized public space and with your help we can make it one of the coolest places to hang out in Los Angeles this summer.
“2013 was the first year of the rest of the LA River’s life,” claims Curbed LA and we couldn’t agree more. From bridges, to kayaking, to bike-paths–there are quite a few things in the works for Los Angeles’ infamously derelict waterway. While organizations and agencies are making significant strides to transform this 51-mile long public space, there are still quite a few non-believers out there. Often you hear tourists and Angelenos alike, admit to not even knowing that LA has a river.
Our programs, like the LA River Bike-In Movie Theater aim to solve that problem. We are a non-profit organization dedicated to community development and placemaking along the LA River corridor. So how do we get people to come to the river and experience first hand falling in love with this amazing public space? Making it fun, of course. And nothing says fun like a free pop-up movie theater on the L.A. River that you don’t need a car or money to attend. This year, the Bike-In Movie series will allow communities to reclaim public space and experience the LA River like never before.
Vote for the Bike-In Movie series and help us take this show on the road. Last year, we kickstarted the program and raised $10,000 in 10 days. With those funds, we were able to throw 3 pop-up events at a neighborhood park in one of the most underserved communities along the river. The series was so popular, neighborhoods up and down the river are asking us to make it mobile. This year with your help, communities from Canoga Park to Long Beach will be able to have something fun, active and safe to enjoy along the 51 miles of the LA River.
The Bike-In Series did a few things for us. Not only was the LA River featured as a destination for recreation in dozens of media outlets, but it also brought close to a 1,000 people to the river and acted as a catalyst for a pop-up culture along that section of it. Last year we were the only entity throwing monthly events specifically designed to bring people to the LA River. And now, there are weekly pop-up cafes, community led bike tours, free yoga classes and food trucks all sending the same message: the LA River is a civic destination, worthy of investment and revitalization. If we could stimulate that type of culture along the entire 51 miles, the LA River corridor would be a very different place.
Many Angelenos don’t believe in the river’s transformation because they have never been given a reason to believe. Well, now is the time. All over the world communities are standing up for their cities and rethinking their public spaces. The beauty about this thing we call placemaking is that it allows all people to participate, sometimes without even knowing it. And while fixing urban infrastructure can be a daunting task, having fun and building community is not. And it’s LA River Corp.’s mission to do both.
Show your love for the LA River and vote for our pop-up project. Help us continue to create audacious and fun activities along the city’s most underutilized public resource, because the buzz for fun is just beginning. If the movies series is not incentive enough, then some free popcorn and lemonade ought to seal the deal. #PartywithaPurpose